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IN-STORE CAMPAIGN FOR PROMOTION OF BRAND 'NASH MOLOCHNIK' STARTED : News archive
23 November 2007
In advance of Christmas celebrations and New Year's Eve, in-store campaign for promotion of processed cheeses under 'Nash Molochnik' brand started in Kyiv, Dniepropetrovsk, Makeevka, Zhytomir and Nikolaev. The campaign is conducted in Furshet retail stores and aims at increasing recognition and boosting customer loyalty towards the brand. On behalf of Ukrproduct Group, the campaign is run by the professional consultants with the dress code consistent with the style and colours of the Nash Molochnik brand. The consultants are charged with providing the consumers with the background information about the brand and facilitating the switch from the competing brands to Nash Molochnik. |
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