|UKRPRODUCT LAUNCHES THE PRODUCTION OF PROCESSED CHEESE `PRODUCT`: Latest news
21 July 2010
Kyiv, Ukraine – 21 July, 2010 – Ukrproduct Group Limited (`Ukrproduct` or the `Group`) (AIM: UKR), a leading producer and distributor of branded dairy products in Ukraine, announces that it has launched the production of processed cheese `product` with vegetable oil and soya content at its Molochnik Plant in Zhytomyr.
In line with Ukrproduct`s stated strategy to offer brand appropriate products at the right price point to the mass market, the Group has launched the production of processed cheese `product` with vegetable oil and soya content. By using new technological processes and established brands in the market, Ukrproduct has introduced a competitively priced product under the `Nash Syrok` and `People`s Product` brands without lowering customer expectations. Ukrproduct expects to utilise its economies of scale to improve trading in processed cheese in the second half of the year in a highly competitive environment.